Assortment Optimization
Create customer-centric assortments and maximize profit through localized product selection and assigned shelf space
Create customer-centric assortments and maximize profit through localized product selection and assigned shelf space
Retail assortment planning plays a key role in satisfying the complex needs and wants of your customers. However, it presents great challenges to retailers because it involves millions of possible product and location combinations.
By leveraging consumer behavior data and using advanced machine learning algorithms, our Assortment Optimization solution enables you to locally match each store’s product selection to customer preferences. That delights your customers and helps you achieve greater long-term profitability.
This includes optimizing local assortments and shelf space allocation to match the product attributes most demanded by that store’s customers. As a result, each store can offer the products that attract and retain customers with higher customer lifetime value.
Let’s talk about how Assortment Optimization can help you win in the new world of omni-channel retail.